When the Rugby League World Cup takes place in the UK this October, Jamaica (THE REGGAE WARRIORS) will proudly become the first team from the Caribbean to compete at the tournament. British up and coming sportswear brand PLAYERLAYER is thrilled to announce its significant partnership with the team as its official kit supplier.
As the first Jamaican team to make the finals and the first all-black team to compete in the
competition, this is a project that runs far deeper than sport. It is fitting, therefore, that they have chosen to partner with a brand pushing the boundaries through innovative sustainable fabrics made from coffee and bamboo, and are changing the way sportswear is produced.
The deal sees PlayerLayer create a kit inspired by the culture of Jamaica, collaborating with
Jamaican artists to create authentic feeling representation of the island while bringing to life the connection that British Jamaicans have to their roots.
Released in three phases in the build-up to the tournament this October, the first capsule to be released is designed by DINES®, a London based digital artist and Sarah Madden, an illustrator from Yorkshire both with proud Jamaican heritage. The accompanying campaign imagery has been shot on location in Kingston, Jamaica by local creatives @lioncoast with @nilus1x behind the camera.
Jason Robinson is in the driving seat as the Operations Director and the team’s participation in the competition provides a platform to engage the community across the UK, Jamaica, US & Canada with a proposition that bursts the bubble and ceiling of the sport.
“The Jamaica Rugby League partnership with PlayerLayer will give opportunity and inspiration to young Caribbean athletes and artists all over the world, empowering the next generation of young Jamaican stars whether born on the island or overseas.
Centred around our motto “Out of many, One people” our mission is to spread positivity and drive positive action in Caribbean communities globally and PlayerLayer is the perfect partner who has captured this spirit and ambition with an authentically designed kit and range of apparel by young Jamaican creatives empowering Jamaicans of any
age, gender or status to be proud of our nation.”
Jason Robinson OBE
"Jamaica is known globally for its exploits in track and field, cricket, football and now Rugby League, but this journey is bigger than sport, it will change lives and inspire millions. "
Jamaica Rugby League Director of Rugby
IMAGE CREDIT: @lioncoast
The special collaboration and Reggae Warriors product is priced from £40 - £80 and is available to buy on playerlayer.com now.
PlayerLayer x DINES® PlayerLayer x Sarah Madden
For press inquiries please contact:
Shawn@thiswaynext.com | +44 (0) 7973 221196
Lucy@thiswaynext.com | +44 (0) 7974 8839714
Launched in 2008, PlayerLayer are the up-and-coming British sportswear brand known for
using innovative sustainable fabrics made from ocean plastics (launched in 2016), bamboo
(launched in 2018) and coffee (launched in 2021), who are changing the way sports kits are
produced. PlayerLayer supply the kit for Forest Green Rovers who are known as the ‘The
World's greenest Sport Club’. PlayerLayer produce kit spanning 60 different sports for teams
and leading universities including Cambridge University. PlayerLayer believe that along
with music and art, sport has the power to shape culture and to drive change.